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About the Game

Welcome back to King of Retail, where your entrepreneurial spirit meets the bustling retail world!

Are you prepared to dive into the exhilarating journey of retail management and craft your own business empire? Let’s get started!

Begin your adventure with a small shop and transform it into a thriving retail destination. Recruit the ideal team, fill your shelves with sought-after items, and watch your earnings soar. However, be warned—success requires vigilance, strategic thinking, and relentless effort.

YOUR STORE, YOUR VISION

Why blend in when you can shine? Create your store from scratch—select the ideal products, embellish your space with stunning decor, and design a layout that keeps shoppers returning.

Whether you’re the king of discounts or the curator of an upscale boutique, every choice influences your store’s triumph. Keep in mind, ensuring customer happiness is paramount.

A VAST DOMAIN TO EXPLORE

One successful store? Why not strive for 20?

Broaden your retail empire throughout the city, conquer fresh neighborhoods, and cater to a variety of clientele—from fashion-forward shoppers to tech-savvy enthusiasts.

The city buzzes with potential, but only the bold will seize it.

THE KEY TO ACHIEVEMENT

Every flourishing store is backed by a stellar team. Recruit, train, and inspire your staff to achieve retail excellence, ensuring they deliver exceptional service.

But it’s not solely about your workforce.

Grasping your customers' ever-evolving needs is crucial to converting foot traffic into devoted patrons. Remember, satisfied customers tend to spend more!

FROM ASPIRATION TO EMPIRE

With dedication, market insight, and effective team management, you can extend your reach across the city. Establish new outlets for your products and increase your retail space.

New concepts are a fresh addition to the series that tie your stores together. Innovate new branches of your business and dominate every market segment! The only limit is your ambition!

WHAT ELSE AWAITS IN KING OF RETAIL 2?

King of Retail 2 elevates retail management to unprecedented heights, offering an immersive gameplay experience that fully engulfs you in the retail world.

• A completely simulated retail environment, from the Corporate HQ to the Point-of-Sale!

• An intricate behavioral system for customers and employees, providing them with unique preferences and habits for realistic outcomes.

• Customizable Concepts, or distinctive brands linked to your business. Design your own logos, refine your style, and diversify your corporate offerings.

• An extensive in-game Display Designer. Craft custom stands, shelves, refrigeration units, and more. Save and share your creations with the King of Retail community.

• Plan, construct, and embellish your retail spaces from the ground up. Utilize appealing exteriors to attract customers and devise unique designs that capture their attention.